It’s no secret that I dislike most of what Seth Godin writes. Seth is witty, funny, and seems like a smart guy. So what’s not to like? I don’t like that was he says is mostly either trivial, or (worse) not at all backed up by any evidence, just Seth’s bald (pun intended) assertion. The Dip is an extreme example of Seth’s tendency to the trivial. Here it is summed up in a chart:
Godin says there are things that are hard to do that are worth it in the end, and there are things that are hard to do that are not worth it. He also says smart people quit things that aren’t worth it, and stick with things that are. Unfortunately, no advice present on how to tell the difference.
Eric M. Ralph 